Allure Sleep
The allure of a luxurious sleep.
Allure Sleep is a premier mattress manufacturer on a mission to improve its customers' well-being by providing high-quality sleep products at affordable prices and convenience. It combines the finest materials with a simplified bed-buying experience, using the highest standards to offer luxurious sleep every night.
THE PROJECT
Brand Creation & Shopify Site
MY ROLE
Brand Design, Art Direction
WEBSITE LINK
alluresleep.com
THE CHALLENGE
Allure Sleep asked our team to create an engaging brand and e-commerce experience that would elevate its look and satisfy the need for an elegant yet straightforward approach to online mattress purchasing.
THE GOAL
Our team looked to develop a cohesive brand design for the client backed by a thoughtful strategy recognized for the quality of its products in the luxury comfort space.
THE PROCESS
Our team began the brand development process by guiding the client through research-informed brainstorming sessions to understand this brand transition's root desires and goals. We determined that the original brand name and concept of Ace weren’t connecting with the luxuriousness and potential their quality sleep products had to offer. The team and client worked through several name concepts throughout our discovery and brainstorming sessions, landing on Allure Sleep. This name provided new life and a strong foundation to create the draw for luxurious comfort and quality sleep in the ideal customers. We created iterations of logo designs, colour theory, patterns, and product and package design concepts, marrying these ideals and fueling a cohesive visual brand across all aspects and channels for the development and launch of their online presence.
THE CONCLUSION
Our team understood that this brand concept had so much untapped potential from the beginning. As we dove deeper into the name and how we could develop a brand that spoke to the quality of the product and the well-being that quality could bring to its customers’ lives through luxurious comfort and sleep, the brand came alive. We created that cohesive thread throughout the brand by connecting notes of embroidery stitching, whimsical patterns and elegant yet dreamy colours. Our team used product diagrams, custom iconography, and manufacturing and unboxing videos to enhance the product story, the development of the physical product and the successful launch of its online presence through a Shopify storefront.
