Chatters
Be bright, be bold, be you.
More than just a salon or storefront, Chatters strives to be the brand that helps everyone achieve their best selves. With the most extensive range of professional products in the country, both in-store and online, Chatters offers expert salon services in over a hundred locations. It empowers all its customers and clients to take charge of Chatter’s “Style Happy” lifestyle.
THE PROJECT
Adobe Commerce
MY ROLE
UI/UX Design, Art Direction
WEBSITE LINK
chatters.ca
THE CHALLENGE
Chatters tasked our team with creating a new eCommerce platform that would replace the features, functionality, and experience provided by their current booking service through MyTime and the Shopify store.
THE GOAL
Our team looked to provide an omnichannel solution where Chatter’s dual product and service offerings can harmoniously complement each other on one platform while satisfying the aesthetic desire of a cheerfully branded user interface that’s on trend with the vibrant beauty brands they sell.
THE PROCESS
During the discovery phase, our team conducted a survey that we used to inform focus group sessions and the subsequent wireframing/UX/UI planning phases of the project.
Our team hosted a series of focus groups with key stakeholders/audiences to gather information about how they use the current websites. Although the findings were skewed due to an apparent negative experience perceived by the internal stakeholders, the current customer experience was more than satisfactory. With this in mind, we sought to introduce business objectives that the platform and integration partners allowed while enhancing what already worked for the customer base.
THE CONCLUSION
From the beginning, it was apparent to our team that the task was not easy. With its’ tight timeline, ambitious client objectives, and complex integration requirements, this would be both a challenging and rewarding project to tackle. In the end, the client was enthusiastic and complimentary about the project’s outcome and our support. The final solution resulted in new features like pick-up in-store shipping options, Klarna financing, unified account onboarding and ERP integration, an online salon service booking system, and location-finding services.
